Marketing Services
Shaw Realty Group delivers a comprehensive marketing strategy designed to maximize exposure, generate qualified buyer interest, and position every property to achieve the strongest possible result. From professional photography, videography, and digital advertising, email marketing, and targeted local outreach, every listing is promoted through a customized plan that reaches buyers wherever they are searching.
Professional HDR Photography
HDR photography enhances real estate listings by capturing a greater range of light and detail, making every room look bright, spacious, and inviting. This professional quality helps attract more buyers, maximize interest, and showcase your property at its absolute best, increasing its market appeal.
3D Virtual Tours
360-degree tours to give potential buyers an immersive online experience.
Video Walkthroughs
Narrated videos to highlight special features in your home
Aerial Drone Footage
Capture aerial shots of your property, especially if it has unique exterior features or sits on a large lot.
Staging Consults
A report to rearrange and declutter existing home furniture and decor
Virtual Staging
Editing photos to help prospective buyers envision the room’s potential while providing an empty room in person for buyers to feel how spacious the room is.
Staging
Rearranging existing furniture or bringing in décor to make the home look its best for photos and showings.
Surface Clean
Quick dust and tidy to prepare the home for photos, 3D tours, and video
Social Media
Showcasing the home on platforms like Facebook, Instagram, and LinkedIn.
Public Open Houses
An open house increases exposure for your property, attracting multiple potential buyers in a single event. It creates a sense of urgency and competition among buyers, potentially leading to higher offers. Additionally, open houses provide immediate feedback from visitors, helping sellers make any adjustments to maximize appeal.
Broker Open Houses
Organizing exclusive showings for serious buyers or their agents for high end, luxury listings
Neighbourhood Canvassing
Door knocking neighbours to invite them to our open houses. Canvassing the neighborhood helps sell your home by directly reaching potential buyers and spreading awareness about your listing within the local community.
MLS Listing on the Cornerstone Association of REALTORS ® Board
Adding the property to the Multiple Listing Service (MLS) for maximum visibility to 9,000~ other agents and buyers. Representing REALTORS® serving in the markets of Mississauga, Burlington, Hamilton, Waterloo Region, Niagara North, Haldimand County, Norfolk County and surrounding areas, it is Ontario’s second-largest real estate board comprised of nearly 9,000 REALTORS®.
MLS Listing on the Toronto Regional Real Estate Board
Adding the property to the Multiple Listing Service (MLS) for maximum visibility to out of town buyers. Today, as Canada’s largest real estate board, TRREB serves almost 70,000 licensed real estate Brokers and Salespersons in and about the Greater Toronto Area.
For Sale Signage
Placing a professionally designed “For Sale” sign in front of the property.
Direct Mail Campaigns
Sending postcards or flyers featuring the property to target neighborhoods for an additional fee
Floor Plans
Floor plans professionally measured for accurate square footage
Seller Showing & Pricing Reports
Providing sellers with regular updates on the performance of their listing and local market trends.
Digital Marketing
Marketing brings exposure to your home to the widest audience possible. Our marketing system is modified for the online world we now live in. Your listing will be on our brokerage and agents’ social media accounts and multiple websites, such as REALTOR.ca.
Reach Buyers Everywhere with CTV and Radio Advertising
In today’s competitive market, standing out requires more than traditional methods. That’s why we leverage the power of Connected TV (CTV) commercials and radio advertising to showcase your home* to a wider audience. With CTV, your property is featured on popular streaming platforms, targeting potential buyers where they’re already watching. Meanwhile, radio advertising ensures your home gains exposure across local airwaves, reaching listeners in the Waterloo region and beyond. These high-impact campaigns create buzz and drive interest, helping your property sell faster and at the best possible price. Let us bring your listing to the screens and speakers of motivated buyers!
*CTV advertising is available subject to an agreed-upon listing price, commission, compliance with local laws, and platform availability.